Companies that left X / Twitter after Elon Musk's acquisition
Several months after Musk's 2022 acquisition, a study by Media Matters found that 50 of the top 100 advertisers on X (Twitter) had announced or apparently stopped advertising on Twitter. [1][2]
One year later, in 2023, a second report by Media Matters showed how advertisers' posts were displayed right next to anti-Semitic content. As a result, a few more companies stopped advertising. [3]
Also, over time, brands stopped posting or started posting again with their social media list. The list of all incidents is presented below.
Please note that this information may change over time. We do our best to keep the information up to date, so please check the date the article was last updated or notify us of updates using the form at the bottom of the article to ensure we are providing the most current information.
Companies that have stopped advertising
1. IBM
Stopped advertising on 16 November after appearing next to Nazi posts, as revealed by a Media Matters article. "IBM has zero tolerance for hate speech and discrimination [...]" they wrote in their statement. [4]
2. Apple
Apple was reportedly the platform’s largest advertiser, spending nearly $50 million in the first quarter of 2022.
But they "paused" their advertising. [5]
